It’s the Marketing that Counts
Many years ago I went into one business as CEO. The Business was losing £1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, “how do we find our customers?” Reply “we don’t, everyone knows (name of company)”. That business was dying. After much deep root and branch change, which is another story, it did not die but I am sure you get my point.
Whether you are CEO of a multinational or a one person business, without a marketing strategy, your products and services will not reach any one.
Central to that strategy is communication – using it to attract customers and converting their interest in to sales. There are many tools for us to use ranging from direct mail and PR activities to web sites and even text messaging. The aim at all times must be to keep those customers happy and coming back for more.
How we market our business is evident in the way we produce our letters, e-mails and brochures. We must consistently convey the right image. Of course we must listen to what our customers and prospects say and respond accordingly. Marketing should be on going, no matter how well we are doing.
Successful marketing need not be costly but it does mean that we must understand our market(s) and have an effective means to attract customers to our products, services and business. Be vigilant and take action!
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Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert! Go to: http://www.be-your-own-business-expert.com/Marketing.html **Attn: Ezine Editors / Site Owners / Webmasters / everyone** |
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